Add：Xingye East Road, Laimei Industrial Zone, Chenghai District, Shantou, Guangdong, China (Mainland)
Guangdong Five Star Toys Co., Ltd. is a comprehensive company dedicated to research, development, designing, production and sales of preschool toys for intelligence of infants. Located in Chenghai honored as ‘town of toys and gifts in China’, the company lies in Laimei Industry Zone that is convenient in traffic and elegant in environment. With a registered capital of 5 million Yuan, the company has a production site of 20000 square meters as well as modernized office tower and domestic and overseas advanced production devices. It has a professional research and development team, management team with high execution and high-quality production team to ensure its high quality and efficiency of production. Five Star Company is a standing unit in Denghai Toys Association, and a membership unit in China Toys Association. Guo Shuzhong, its president, was honored as deputy president of Denghai Toys Association.
Since it was established in 1995, Five Star Toys Co., Ltd. has been sticking to the management concept of ‘winning trust with integrity, seeking for triumph with quality and hunting for development with innovation’. By adhering to the quality policy of ‘people in the center, quality first, customers’ satisfaction and continuous improvement’ as the quality policy, the company has an independent lab to carry out falling test, tensile test, mouth-biting test and duration test on its products. Its product process goes through 100% full check. All materials used to produce its products conform to national safety standards and all its products pass national mandatory 3C certification and comply with EU EN71 and American ASTM standard. The company passed ISO9001:2008 quality management system certification in 2006. For over a decade, its products have been sold to around 100 countries and regions covering the West, North Asia and Middle East. It has won favor among clients and consumers.
In 2007, Five Star Toys Co., Ltd. converted its overseas sales to domestic and overseas sales in combined. On the basis of its sustainable development strategic planning, its domestic sales operation puts ‘innovation’ as the threadbare and ‘brand’ as the strategy. With ‘better growth of babies’ as the product concept, it is promoting the brand concept of ‘producing toys like we produce food’ as the brand concept. By relying on qualified product quality, rich industry experience and solid marketing foundation, it is speedily expanding in the national market. Thanks to acknowledge and ardent support of its clients, the company is expanding in competition. It has applied for over 100 patents of all sorts and consecutively won such honors as ‘civilized operating company’, ‘brand-making award’. In December, 2010, it won the honor as ‘famous trademark in Guangdong’. In December, 2011, it won ‘famous-brand product in Guangdong’. It has won ‘contract-abiding and credit-observing company’ and ‘big tax contributor’ for ten consecutive years. It was rated as ‘Class-A taxpayer’ for its taxpaying credit level in Guangdong Province.
By abiding by the company tenet of ‘integrity, mutual win, customers’ satisfaction and continuous development’ as its tenet and sticking to the company mission of ‘trying to improve staffs’ quality and livelihood’, Five Star Company has been contributing to local economy. With advanced mentality, scientific management, hard technology, outstanding products, sound credit and progressive spirit, it has been providing satisfying products and services and growing into a leading brand in intelligence-enhancing toy industry for infants.
DESIGNED FOR HAPPY CHILDHOOD
Acute innovation and pursuit of excellenceFive Star recommends and encourages its staffs to put innovation spirits as the guidance and have the courage, willingness and skill on innovation. It worships the value concept of innovation. By getting prepared for the danger in safety, surpassing itself and constantly boosting tis competitiveness, it aims at round, coordinated and sustainable development in ‘expanding itself’ To maintain our innovation, safety and sound traditions, we provide consumer-oriented core to improve products and services. With the power of teamwork collaboration, we are posing challenges to ourselves, going after excellence and living beyond expectation of our customers and partners.
People-centeredness and innovation of integrity. With clients as the center, we have been fully learning about clients’ real and potent demands and providing safe and qualified high-quality products to clients. With staffs as the center, we worship knowledge, respect talents and provide ample development space to our staffs. Through innovation on management, technology, mechanism and marketing, we roundly boost the company operation and management level and technical level, raise the company’s operation vitality and cohesion. We are honest to the outside before winning adequate trust of the government, the suppliers, the clients or even the whole society. With integrity to the inside, we have been maintaining a sound collaboration relationship, seeking truth from facts and being realistic.
Clients’ interests before our profits. Marketing economy calls for mutual trust and support of suppliers and professional agents. In allotment of interests, we reckon that clients’ interests come first. If we can’t create interests to our clients, they won’t buy our staffs and we won’t have any profits. So we recommend the operation concept of customers’ interests before our profits.
Expectation and words of company leaders on the company
It is hoped that different functional departments of the company can further enhance collaboration, forever stick to the concept of ‘developing, producing and selling good products’ and provide safe and qualified products to customers with the mindset of ‘producing production toys like producing food’ so that it can provide intelligence and joy to healthy growth of infants and obtain speedy development as well.